The Camping and Caravanning Club - From Dated to Dynamic Software

The Camping and Caravanning Club – from dated to dynamic software

The Camping and Caravanning Club is the world’s leading and longest-standing camping club.

"Working with the UK's largest camping club was a delight and we're immensely proud of the solution we delivered"

Stuart Greig, Head of Sales at Sandyx

Since opening in 1901, the Club has taken ownership of more than 100 campsites in scenic locations and even recently started offering trips abroad – something that sets them apart from competitors.

Did you know…

That as of 2019, The Camping and Caravanning Club has…

No system changes for over thirty years

The Camping and Caravanning Club chose to partner with Sandyx to migrate their AS/400 based Membership System to the Salesforce platform.

The Membership System manages all interactions with the Club’s 700,000 members, covering everything from the on-boarding of new members, processing subscription payments, managing account changes to simply answering queries. The system also provides detailed financial and management information reporting, making it a key component in the decision making process and a business critical software solution.

Revolutionising The Camping and Caravanning Club's Software

The Club’s AS/400 system worked for many years but it was becoming increasingly difficult to react quickly to changing business requirements. The original system had not been designed to support the number of members the Club was now attracting and various bottlenecks were heavily impacting their ability to service their members in the way they wanted. The decision was made to switch to a more responsive and scalable solution and Salesforce Service Cloud was selected.

What was the outcome?

The Salesforce solution is now able to support the growth expected in the membership base and the solution is flexible enough to react quickly to changing business priorities.

The Camping and Caravanning Club can now offer new services to its members and the campsites they manage.

Salesforce integrates seamlessly with the Club’s website, which is used to sign up new members and gives existing members the ability to book holidays or make purchases through their self-service account. In the coming months, the Club is looking to expand their Salesforce portfolio in order to manage other parts of the business, including marketing and data analytics.

Contact Sandyx for more information

Is your CRM software completely up to scratch? The chances are, we can make it better.

If you would like to discuss anything that was mentioned in this article, or understand how Salesforce can help your business, then please get in touch. You can also ring us on 0161 710 3250 directly.

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