CRM has come a long way since the use of Rolodexes and handwritten thank you notes.
Since the 1990’s, tech giants like Salesforce and SAP have been revolutionising the industry and leading it from strength to strength.
According to Investopedia, the global market value of CRM currently exceeds £32bn and is anticipated to keep growing higher. By 2021, it’s possible that CRM will be the largest revenue driver of enterprise software spending, but what changes must the industry embrace in order to get there from where it currently is now?
Our consultants, who have plentiful experience in working with and adapting Salesforce solutions, have shared their predictions on how they believe the market will change in 2019.